SaaS Valuation Calculator
Most valuation calculators apply a generic 3–5× multiple borrowed from enterprise deals. This one uses the asking multiples that 2,196 indie startups are actually listed at, broken out by revenue band.
Updated September 2026 · n = 2,196 listings
SaaS valuation multiples by revenue band
Valuation theory says bigger, steadier revenue earns a higher multiple, because it carries less risk. In this market the relationship runs the other way.
| Monthly revenue | Listings | Median asking multiple |
|---|---|---|
| $0 | 208 | 3.9× |
| $1 – $100 | 292 | 5.6× |
| $100 – $1,000 | 389 | 2.8× |
| $1,000 – $10,000 | 289 | 2.4× |
| $10,000+ | 79 | 2.3× |
The multiple table covers 1,257 of the 2,196 listings, since not every listing publishes one.
A product earning under $100 a month asks 5.6× annual revenue. A product earning over $10,000 a month asks 2.3×. The smallest products carry more than double the multiple of the largest ones, and two effects compound to produce that.
Sellers of tiny products price on hope rather than on cash flow. Twelve times $40 a month is $480, so the multiple can be almost anything without the price looking absurd. Sellers with real revenue face buyers who run the arithmetic, and those buyers pay for the cash flow that exists. Below roughly $1,000 a month the multiple reflects what the seller hopes the product could become; above it, what someone will pay for what it earns today.
What SaaS companies actually list for
Half of everything on the market is priced under $6,000. The listings that circulate on social media sit in the top decile and above.
| Asking price | Percentile |
|---|---|
| $1,800 | 25th |
| $6,000 | 50th (median) |
| $28,000 | 75th |
| $120,000 | 90th |
| $1,250,000 | 99th |
1,020 of the 2,196 listings, or 46%, report $0 in monthly recurring revenue. Whatever those sellers are pricing, it is not a revenue stream, and the listing rarely says which asset the buyer is actually getting.
How to read the number this calculator gives you
The output is a median asking price for comparable listings, which makes it the top of a negotiating range rather than a valuation. Completed transactions close below the ask, and the gap widens on listings that sit unsold for months.
A multiple also carries an assumption worth checking before you rely on it. A 3× multiple prices three years of the revenue continuing. Across 6,825 startups with growth data, 64% recorded no change at all over the trailing 30 days, and among the 2,431 that did move, the median change was −1.9% with 54% moving down. The median indie startup whose revenue changes at all is shrinking.
If you are on the buying side, the useful question is which of those two groups the product belongs to. If you are on the selling side, a flat or declining trend is what a buyer will price against, whatever the band multiple says.
Where the data comes from
- Indie Startup Acquisition Report 2026
Asking prices and multiples for 2,196 indie startups listed for sale. Revenue is read from a connected payment processor (Stripe, RevenueCat, Polar, Lemon Squeezy, Paddle or Dodo); asking prices are set by the sellers.
- Startup Mortality Report 2026
Growth and survival data across 8,817 indie startups, including the 30.7% that earned money at some point and have since stopped.
Cite this calculator
scoutr, "SaaS Valuation Calculator" (September 2026), built on asking prices from 2,196 listed indie startups. https://www.scoutr.dev/saas-valuation-calculator
Frequently asked questions
What multiple do SaaS businesses sell for?
Among 2,196 indie startups listed for sale, the median asking multiple runs from 5.6× annual revenue for products under $100 a month down to 2.3× for products over $10,000 a month. The often-quoted 3–5× range comes from larger private-equity deals and does not describe this end of the market.
How much is my SaaS worth?
Enter your monthly recurring revenue above and the calculator applies the median asking multiple for your revenue band. The figure it returns is what comparable products are being listed at, which sets the top of a negotiating range rather than a sale price.
Why do smaller products ask for higher multiples?
Two effects compound. Sellers of tiny products price on hope rather than cash flow, and at $40 a month a 12× multiple is still only $480, so the number can be almost anything without the price looking absurd. Sellers with real revenue face buyers who run the arithmetic and pay for the cash flow that exists.
Is asking price the same as sale price?
No. Every figure in this calculator comes from public listings, so it reflects what sellers hoped to get. Completed transactions usually close below the ask, and the gap widens on listings that sit on the market for months.
What is a micro SaaS worth with no revenue?
1,020 of the 2,196 listings, or 46%, report $0 in monthly recurring revenue. There is no revenue multiple to apply to those. What is being sold is a domain, a codebase, an app-store listing or an audience, and buyers price each of those by hand.
What is the median asking price for a small SaaS?
The median across all 2,196 listings is $6,000, with a 25th percentile of $1,800 and a 75th percentile of $28,000. Only the top decile asks above $120,000, which is why six-figure exits feel more common than they are.
Before you build the next one
Half the products on this market list for under $6,000, and 46% of them never earned a dollar. Scoutr checks demand signals, competitor gaps and willingness to pay before you spend the months.
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